The Kush Groove brand was established in 2011 by Michael Pires & Marcus Johnson-Smith as an expression brand for city stoners. City streets, all over the world, have seen the growth of the new age urban hippie—young, fresh, and dynamic. The Kush Groove brand is a blend of style and culture, expressed through an urban fashion savvy. At our core, we produce high-quality lifestyle products inspired by the four-twenty friendly movement.

The Brand: So what’s with the turtle?

The Kush Groove turtle symbolizes much of how we live and what we strive towards—longevity and wisdom. In contrast to the fast-paced city life, the city stoner appreciates each detail, ponders each word and analyzes each event. This straddling between the fast-paced and a life of leisure is where we reside. The turtle, wise, contemplative and calculating is the perfect symbol for our brand.

When the Kush Groove brand was first launched in 2011, Boston, Massachusetts wasn’t recognized as a destination for cannabis culture and lifestyle on the scale of other west coast cities who share some of the same demographic profile and cultural connection to cannabis culture as Bostonians. Today, with Boston as the first major east coast city with legalized adult use of recreational cannabis, The Kush Groove Shop, in Mission Hill, Roxbury is Boston’s #1 boutique destination for cannabis accessories, in-store events, parties, Kush Groove apparel and much more.

Read further to learn more about our history.


History & Milestones

2011 - 2013

The Kush Groove brand was launched in September of 2011 following the Boston Freedom Rally on the Boston Common. An official launch party hosted in Dorchester marked the official kick off.


2013 - 2015

The brand gained traction through social media, connecting with cannabis tastemakers and streetwear connoisseurs. Kush Groove won the award for Best Streetwear Brand by Raw Artists Boston.


2015 - 2017

The next several years marked a pivotal turning point for the brand. Products appearing in celebrity hip hop music videos for Spitta and Wiz Khalifa. The brand holds pop up shop events in Atlanta, New York and Boston. The Kush Groove shop opens it’s doors in Mission Hill in Summer of 2015.


2017 - Present

With opening of a second location in Cambridge in December of 2019, Kush Groove has established itself in the Boston community as the premier urban streetwear and accessories brand celebrating 420 culture.